Is Your Brand Ready for AI?
A 9-question checklist on the three dimensions that decide whether your brand survives an AI-mediated market: human preference, machine legibility and delivery confidence.
Answer yes or no to each question. At the end you'll see your total score and which of the three dimensions has the most room to improve.
Human preference
Do people know, trust and want it?
Machine legibility
Does AI accurately understand what it offers and what makes it different?
Delivery confidence
Does the company consistently deliver what it promises?
Feli's rule: the model multiplies, it doesn't average. A perfect score in one dimension doesn't rescue a brand that's invisible or untrustworthy in another, it just delays finding out.
This checklist comes out of a piece I wrote about how AI already mediates a good part of brand discovery and recommendation (read it here). The core idea is that a brand's advantage no longer depends on just one thing, but on three at once: whether people want it, whether AI systems understand it, and whether the company actually delivers what it promises.
What matters about the model is that it multiplies, it doesn't average. A brand can be excellent on two of the three dimensions and still lose ground if the third one fails, because a high score doesn't make up for a very low one elsewhere.
Answer the 9 questions honestly. At the end you'll see not just a total score, but which of the three dimensions is your weakest spot, which is usually more useful than the overall number.