
How to Know If AI Recognises Your Brand (and What to Do If It Doesn't)
Google may be confusing your brand with another company without you knowing. How to check it in ten minutes and what to fix, with a real case and its numbers.

I’m Felipe Stalman, an industrial engineer. I work with AI and brands, build tools and share what I learn with teams and organisations.
Looking for Andy Stalman?Companies and organisations that have trusted me

Felipe Stalman (27) is an AI Specialist and industrial engineer who represents a new generation of professionals combining analytical thinking with a restless curiosity about the future. Throughout his career he has worked at Banco Santander, Loomis, TOTEM Branding and SAP, gaining a deep understanding of how businesses operate from the inside and spotting real opportunities for improvement.
Today he focuses on the intersection of Artificial Intelligence and Generation Z, helping organisations adopt AI in a practical way and adapt to a rapidly changing environment. Through keynotes and consulting sessions, he translates complex trends into clear, actionable ideas.
His approach rests on a simple premise: deliver value through curiosity, challenge the status quo, and build solutions with tangible impact.
Three ways to move forward, depending on where your organisation is.
A high-impact talk on AI and new generations that activates teams, surfaces the right questions and puts the topic firmly on the agenda at your event or company.
Practical sessions to identify how AI and generational talent affect your specific business, with a clear diagnosis and prioritised actions.
AI adoption or generational strategy projects for organisations that want to move forward, not just listen. With follow-through, iteration and measurable results.
Not sure whether this matters for your brand yet? Start with a free, personalised First Look.
Discover my signalFind out where your organisation stands and what concrete actions you can take to connect with the next generation of talent and customers.
Three articles about brands, learning and how we approach change.

Google may be confusing your brand with another company without you knowing. How to check it in ten minutes and what to fix, with a real case and its numbers.

There is no shortage of AI courses and guides, but they expire fast. Why being self-taught went from unusual to essential, and what five months at the gym taught me.

A reflection on attention, effort, learning and resilience in a world where technology removes friction but cannot learn on our behalf.
Got a project in mind or want to invite me to speak? I'd love to hear from you.
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