I investigate those changes, build tools and turn what I learn into useful applications.
Looking for Andy Stalman?Companies and organisations that have trusted me
I am an industrial engineer working with artificial intelligence from a practical perspective: understanding what is changing, testing it and turning it into something a person or organisation can use.
I am currently focused on how AI systems discover, understand and recommend brands. Starting from real questions, I build tools, diagnostics and experiments that make those patterns observable through evidence.
I also share what I learn in talks about AI, work and emerging generations. My way of moving forward is to build, measure and look again whenever the result challenges the original intuition.
I investigate, build and share what I learn.
I study how AI interprets and recommends brands, then turn those answers into tools and concrete decisions.
01I ask several assistants what a customer would ask and check whether the brand appears in the answer.
Three ways to move forward, depending on where your organisation is.
A high-impact talk on AI and new generations that activates teams, surfaces the right questions and puts the topic firmly on the agenda at your event or company.
Practical sessions to identify how AI and generational talent affect your specific business, with a clear diagnosis and prioritised actions.
AI adoption or generational strategy projects for organisations that want to move forward, not just listen. With follow-through, iteration and measurable results.
When someone asks AI for a recommendation, does your brand appear? Check it for free.
Check my brand for freeFind out where your organisation stands and what concrete actions you can take to connect with the next generation of talent and customers.
Three articles about brands, learning and how we approach change.
Check whether ChatGPT, Gemini and Perplexity find, understand and recommend your brand. A practical method, real case and next steps.
There is no shortage of AI courses and guides, but they expire fast. Why being self-taught went from unusual to essential, and what five months at the gym taught me.
A reflection on attention, effort, learning and resilience in a world where technology removes friction but cannot learn on our behalf.
Got a project in mind or want to invite me to speak? I'd love to hear from you.
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