Introduction to AI guide — TOTEM

The guide we use at TOTEM to train teams with zero AI experience. From what it actually is to the first prompts that work.

This guide is currently only available in Spanish. If you'd like an English version, leave a comment below — we'll consider making it based on interest.

This guide covers the fundamentals of artificial intelligence applied to everyday work. Designed for professionals with no technical background who want to start on the right foot.

What you'll find

What generative AI actually is — and what it isn't
How ChatGPT and Claude work, without the jargon
The first 5 prompts that actually work
Most common mistakes when using AI for the first time
Real cases from teams already applying it

Resource designed and maintained by the TOTEM Branding team.