01
No retainer trap
You pay €299 for a concrete deliverable. There is no subscription, lock-in or monthly contract hidden behind the diagnostic.
AI Brand Reality Check
Find out what AI is saying about your brand before a customer does.
A clear diagnostic across ChatGPT, Gemini, Perplexity and Google AI Overviews, compared with 3 competitors and turned into concrete priorities.
€299 · one-time payment · delivered in 10 business days
Diagnostic preview
What gets analysed
ChatGPTStructured query
GeminiStructured query
PerplexityStructured query
Google AI OverviewsStructured query
Like-for-like comparison
Your brand
Competitor 1
Competitor 2
Competitor 3
The problem
AI already talks about your brand. The question is whether it gets it right.
At TOTEM, we reviewed three months of search data. The two queries that showed the website most often were not about the agency, but about another company with a similar name.
4,920
appearances for searches about another company
16%
of all visibility that quarter
0
real visits generated
The cause was hidden in the website code, which did not clearly state who the brand was. The problem was not abstract: it was visible, measurable and changing how systems interpreted the business. It was a very specific technical failure, but the same blind spot (not knowing what AI is saying about your brand until someone actually checks) is exactly what this diagnostic catches before it costs you real visibility.
Read the full caseWhy this diagnostic
A report with a clear price, scope and point of view.
You do not need a free audit that ends in a monthly contract. You need to know what is being said, who you are being compared with and what to change first.
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Real brand expertise
The review combines an AI methodology with TOTEM Branding's brand experience. It is not generic boilerplate translated from English.
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Evidence before adjectives
The report preserves verbatim responses, the execution date and visible comparisons. You can trace every recommendation back to its evidence.
Methodology
How it works
The work is carried out manually using a fixed methodology. Felipe designs the questions, checks the responses and turns the findings into brand decisions.
A dated snapshot, not a permanent promise
Model responses can vary between runs. Every report therefore records the analysis date and preserves the evidence observed.
Step 1
You share the context
Send your brand name, website and the 3 competitors that actually matter in your market.
Step 2
I query four channels
I run structured queries across ChatGPT, Gemini, Perplexity and Google AI Overviews.
Step 3
I compare like for like
I review how you are described, where you are recommended and where competitors appear with greater clarity or authority.
Step 4
I prioritise the action plan
I turn the findings into 5-10 recommendations ranked by impact, so you know what to change first.
The deliverable
What you receive
A concrete report you can review with your team or share with your agency. It is not an undocumented consulting call.
01
Executive summary
What was found, what is most urgent and what to do next.
02
Findings by platform
What each AI says, with verbatim evidence from the observed responses.
03
Comparison with 3 competitors
A systematic view of your position against the brands you choose.
04
5-10 actionable recommendations
Concrete actions ranked by impact to make decisions easier.
05
Methodology note
Execution date, scope and a note on the natural variation of responses.
Document or PDF · evidence included · ready to share
Illustrative example
This is what a real finding looks like
A simplified excerpt of the kind of finding you'll get in your report. The brand, the competitor and the example answers are invented, not a real case.
Illustrative example
ChatGPT
“For innovation consulting in Spain, I usually mention Bright Peak and Aurora Consulting first. Nortia Studio comes up as a valid option, but without a clear angle that sets it apart from the other two.”
Comparison
Bright Peak is described with a specific specialty ("innovation strategy for retail"). Nortia Studio is described in generic terms ("consulting services").
Priority 1 of 7
Reinforce the explicit link between your brand and your specific specialty across your own website and press coverage, so the models have a clearer signal to cite.
Simplified excerpt for illustration. Your report includes findings across all 4 platforms, a full comparison with your 3 competitors, and verbatim evidence.
Who is behind it
AI with brand judgement.
Felipe Stalman is an Industrial Engineer, AI Specialist and international speaker. He works at TOTEM Branding, the agency founded by Andy Stalman, connecting artificial intelligence, strategy and brand positioning.
AI Specialist
International speaker
TOTEM Branding
Brands and organisations that have trusted Felipe
Clear price
€299
One-time payment. No subscription.
Committed delivery time
10 business days
from payment confirmation and receipt of the complete information
The diagnostic includes
- Analysis across 4 platforms
- Comparison with 3 competitors
- Report with verbatim evidence
- 5-10 prioritised recommendations
If the diagnostic falls short of what you need, Felipe reworks it at no extra cost.
Felipe confirms the engagement with you before invoicing. Nothing is charged without talking it through first.
Frequently asked questions
What to know before you start
Can I not do this myself for free?
Yes. There are decent free tools, such as HubSpot AI Search Grader, and manual checks that Felipe also explains on his blog. A free check usually tells you whether AI recognises your brand. This diagnostic tells you what AI thinks about you versus 3 competitors and what to prioritise.
Is this just SEO analysis under another name?
No. Traditional SEO looks at how you appear in search engines. This diagnostic analyses how language models describe, compare and recommend you when a customer asks a question in natural language.
How long does it take?
The committed delivery time is 10 business days from payment confirmation and receipt of all the required information.
What if the AI responses change later?
Variation between runs is normal. The report includes the analysis date and observed evidence, giving you a clear reference point. If you later need follow-up monitoring, it can be considered separately.
What if the report doesn't work for me?
Felipe reworks it at no extra cost until it covers what you need.
Request
Request your AI Brand Reality Check
Share the minimum information needed to prepare the diagnostic. Felipe will review your request and contact you to confirm the engagement and payment.
€299 · One-time payment. No subscription.
10 business days