Start with a specific person
A marketing lead looking for a branding studio asks different questions from a candidate looking for their next team. We choose one situation and examine it closely.
First Look · Free
When someone asks about a company like yours, what does AI say?
It might be a customer looking for a consultancy or someone deciding where to send their CV. I review what ChatGPT, Gemini and Perplexity say about your brand in that situation, then explain what I see and where I would start.
Free · personalised · delivered within 48 hours
What we will check
From being recognised to being chosen
A four-level reading
Your result will show how far your brand progresses within the real decision moment you provide.
01Off the radar
02Mentioned
03Considered
04Recommended
Actual answers, with an explanation.
You will see what I asked, what it answered and what deserves your attention.
Why it is not instant
A reading of your brand, in your context.
A consultancy may be known for work it no longer does. A company may be a great place to work yet never appear in that context. I look at the gap between who you are and what gets said about you.
More than one answer
I ask the question in different ways and compare the answers to see what repeats and what changes.
Reviewed with your business in mind
I check how it describes your work, what makes you different and what is missing. Then I suggest a concrete first change.
I use AI to collect and compare answers. I review the analysis myself and write the recommendation you receive.
How it works
One concrete question. Several signals. One priority.
You receive the questions, the compared answers and a first recommendation. We focus on one specific situation so you can use the findings from the start.
3
AI tools
18
answers reviewed
1
first action
Step 1
Define the decision
Tell us what you want to be chosen for, who should choose you and which market you compete in.
Step 2
I compare the answers
I test three ways of asking the same question in ChatGPT, Gemini and Perplexity, twice each: 18 answers in total.
Step 3
I explain what I see
I show you how your brand appears, who it is compared with and what I would change first in your communication.
What if there is not enough signal?
We will say so clearly. In that case, we analyse the nearest useful signal: whether AI recognises the brand, understands its category, or which source and competitor dominate the conversation. We never fill the report with invented conclusions.
Example result
What your First Look could look like
A fictional example showing the level of detail. Every real delivery is adapted to the brand, person and market provided.
Illustrative example · fictional brand
Northstar Studio
ChatGPTGeminiPerplexity
Decision analysed
Marketing lead at a Spanish scaleup looking for a branding studio for its next stage of growth.
Observed signal
Enters consideration
The brand appears as an alternative, but does not become the main recommendation or express a recognisable specialism.
How AI understands it
A generalist creative studio with an accurate but weakly differentiated description.
Who takes its place
Bright Peak is associated more clearly with growth strategy.
Source clue
External references discuss visual work, but rarely connect it with business impact.
First recommended action
Turn two existing cases into stories that connect a brand decision with a verifiable growth outcome.
This is an indicative, dated signal. The Reality Check expands the sample, compares three chosen competitors and prioritises a full plan.
When a signal deserves a closer look
From a first signal to a plan for your brand.
With Reality Check, we expand the questions, compare your brand with 3 competitors and review the diagnosis together. The session helps us decide which messages, case studies or content to work on first.
Frequently asked questions
Before you request it
Why does it take up to 48 hours if AI is involved?
Because I adapt the questions to your company, compare the answers and review the analysis before sending it. That review is part of the free service.
Is it really free?
Yes. No card is required and there is no automatic subscription. The aim is to give you a useful signal for deciding whether deeper work is needed.
What if my brand barely appears?
That is already a signal. We analyse whether the issue is recognition, category, positioning or available sources, without presenting missing data as a false conclusion.
Does it replace the Reality Check?
No. First Look studies one situation and proposes one first action. The Reality Check expands contexts and platforms, compares three competitors, provides full evidence and ends with a 20-minute interpretation call with Felipe.
Request your signal
Tell us which decision you want to observe
Five fields are enough. We use that context to prepare a useful question and send your signal within 48 hours.
No card or subscription
Delivered within 48 hours
Personally reviewed by Felipe