12 min read
Demystifying AI: Energy, Privacy and the Bubble Question
What is true about AI's energy use, the privacy of our data and the possible bubble, with figures and sources.
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10 min read
The window is closing: OpenAI, Google and Anthropic signed the same letter on the same day
More than 100 organizations that compete with each other signed the same warning about AI-enabled cyberattacks. What it says, why now, and what it means for your company.
12 min read
When AI Chooses Your Brand, Or Doesn't
AI already acts as the intermediary between discovering and recommending brands, backed by real data from Amazon, OpenAI and Google. What it means for brand strategy, and what business leaders should do about it now.
6 min read
Savings Trend: Curious Thoughts on Youngest Generation
How Gen Z is navigating money, work, housing and artificial intelligence in a world where stability feels harder to achieve.
4 min read
What Gen Z Looks For at Work (and why companies can't ignore them)
What Gen Z really looks for at work: their traits, the warning signs, and the conditions more and more young people are demanding.
6 min read
AI Can Be a Great Ally, If You Use It Right
Reflections on AI, business and human judgment after an AI event. How to use AI with purpose, avoid the hype and understand its real impact.
3 min read
The Future of Work Isn't What You Were Told
AI is changing the tools of work, Generation Z is changing its rules. Data, real cases from my talks, and what to do about both shifts at once.
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